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GRADUATES FROM
FASHION MARKETING

Candy, Li Jia En

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candyli0104@hotmail.com

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+6014 304 0546

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Candee

Candee is a RTW fashion brand established with a mission to embrace cultural diversity and individuality. The brand's vision is to provide modern and elegant chic Malaysian fashion experience for women who value style, self-expression, and cultural awareness.

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The brand aims to promote diversity and integrates Malaysian cultural elements into daily life by providing stylish fashion that is affordable and accessible to all through its brick and click retail shop.

Candee Packaging

The designs and colours of the packaging, which feature ribbon and come in Bulgarian Rose and Spanish Pink hues, highlight the elegance of ladies. Beyond protection, the packaging is a visual celebration of diverse, powerful, and effortlessly elegant women. Tied with a ribbon, it transforms every unboxing into a moment of luxury, encapsulating the unique elegance of the modern woman.

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Candee Fashion Truck

The Candee fashion truck involves a mobile retail concept where the brand transforms a vehicle into a stylish and convenient pop-up store on wheels where it aligns with one of Candee's mission which is provide accessible fashion to customers. This innovative approach allows Candee to bring its elegant and chic modern cultural clothing directly to its target audience, reaching them in various locations and engaging them in a unique shopping experience. The fashion truck also serves as a mobile showroom, showcasing Candee's latest collections, allowing customers to browse, try on clothing, and make purchases on the spot.

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